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Search Engine Optimization "Rankings and Traffic Through Search Engine Optimization"

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

 1. What is SEO   and Why is it Important?
search engine optimization is the process of optimizing the web pages and their content to be easily discover able by users searching for terms relevant to your website. The term SEO   also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.


  • While the concept of SEO   is relatively straightforward, many newcomers to SEO    still have questions about the specifics, such as:


2. How do you “optimize” for your site or your company’s site for search engines?
How do you know how much time to spend on SEO   ?How can you differentiate “good” SEO   advice from “bad” or harmful SEO advice?
Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.

3. Why Should You Care About SEO   ?
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.


Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.

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